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I'm in Subaruland

Results of a count of all the cars in two rows of the parking lot in front of the REI store in Boulder, Colorado today:

  • Total cars: 27 (100 percent)
  • Subarus: 10 (37 percent)
  • All others: 17 (63 percent)
Subaru's US market share last year was 1.2 percent, according to this Bloomberg report. Now admittedly, even by Boulder standards, the parking lot of REI is a bit extreme. But still, there are an amazing number of Subarus here, nearly all of them Outbacks. In fact, it's what I'm driving -- the least-expensive rental car option with all-wheel drive. And it's not half-bad.


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