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Necrotheism, or, I Just Don't Get NASCAR

I noticed this little gem at my local Wal-Mart the other day (I'm sorry, I prefer Target, but the Wal-Mart is much closer):

2004-12-14-01-sm.jpg

Here's the description:

OFFICIALLY LICENSED NASCAR SUPERSTAR DALE EARNHARDT SR. R/C RACEKART

Big full-function 1/6 scale R/C kart with removable 12" Dale Sr. Driver that poses in and out of the kart

Not to quibble, but isn't Dale Earnhardt dead? Didn't he die while racing?

Clearly I'm missing the NASCAR gene, because I just don't get this. By "I don't get this," I don't mean, "I don't like NASCAR and so this doesn't appeal to me." I mean, "I don't understand why anyone would like this." It's verging on necrotheism.

Speaking of worshipping the dead, a friend of mine and his wife went to a Halloween party here in North Carolina as rural Southerners. They told partygoers that they had accepted Dale Earnhardt as their personal saviour. That's not too far from the truth around these parts.

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