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Good News and Bad News from Ford

There was good news and bad news from Ford on the environmental front last week. First the good news: a formal announcement of their Escape Hybrid SUV, and a pre-announcement of their Futura mid-size sedan, which will be available with a hybrid engine:

Ford Motor Company is highlighting its commitment to hybrid vehicles at this week’s New York International Auto Show. The company is showing the Escape Hybrid SUV -- which will begin low-volume fleet production at year’s end and retail production in the second half of 2004 -- as well as announcing that the all-new 2006 Ford Futura mid-size car will be the company’s next hybrid vehicle.
Ah, but now the bad news: backing down from a prior environmental pledge:
Executives of the Ford Motor Company yesterday backed away from a pledge to increase the fuel economy of its sport utility vehicles by 25 percent by 2005...

Ford is not abandoning the pledge entirely, said one Ford executive, who spoke on the condition of anonymity, but rather is indicating that it does not know whether it can meet the original timetable.

"Are we still trying to get there? Absolutely," this executive said. "Will we get there by that deadline? It's unclear."

More on hybrid cars soon..

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