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Quote in GANAR

The March 2003 issue of GANAR, a Spanish magazine on "business and new technologies," is out, with an issue focus on PDAs:

I did an e-mail interview with a writer for the magazine, Ricardo Schell Schmid, which was reduced down to the following within a sidebar article on mobile wireless device manufacturers:
Para Frank Boosman, director de márketing de la consultora AirEight, "acquellas compañías que estén dispuetas a correr más riesgos y invertir en innovación serán las que lideren el mercadol."
This, I believe, is a translation of my original statement:
The companies that will win are those that are most willing to take chances and innovate.
Out of context, this sounds about as generic and meaningless as one can get. (So much for my rep in the Spanish high-tech community.) For the original context of the quote, within which it hopefully sounds less like useless drivel, here's the original interview:
Q: While PDAs tend to incorporate GPRS functionaliy and mobile phones adopt planning functionality, which will be the meeting point? A: It's not clear that there will be one "meeting point," but rather a variety of device types depending on consumer needs. Professionals looking for a robust, all-in-one solution will adopt PDAs with built-in wireless functionality (termed by some the "PC-minus" model). Consumers looking for a more capable phone will adopt phones with added organizer functions (termed by some the "phone-plus" model). Still others will choose simple, Bluetooth-equipped phones and use them in conjunction with Bluetooth-equipped PDAs. We believe that all three models will be popular over time.

Q: Are we going to a new sort of hybird devices? Which will be their advantages against pure PDAs and pure mobile phones?
A: I think we already see hybrid devices. The T-Mobile Sidekick (also known as the Danger Hiptop) is a good example of a device that isn't exactly a phone, but isn't exactly a PDA. It has the advantage of being smaller than a true PDA, and its software is optimized for mobile use, unlike PDA operating systems. On the other hand, it's larger than a true phone, and not as convenient to use when it's being used as a phone.

Q: Which companies are better positioned to fight in this new market: phone makers suchs as Nokia, Ericsson..., PDA makers like Palm, HP, Casio... or companies like Sony that do both things?
A: The companies that will win are those that are most willing to take chances and innovate. Adding GPRS functionality to a PDA may be useful, but it's not exactly an original idea. The most successful wireless devices of tomorrow -- whether wireless PDAs, organizer phones, or other devices entirely -- will be those that are to the greatest degree built from the ground up for their specific tasks.

Q: Which functionalities will be most demanded?
A: This depends on the purchaser, the market, and the intended use for the device. At a fundamental level, the most demanded functionality will be the ability easily download and install new software. The more that carriers try to erect "walled gardens" and prevent users from customizing their devices, the less successful they will be.

Q: Which paper will companies like Symbian, Palm Source o Microsoft, play in the development of new OS?
A: Microsoft, Palm Source, Sun, and Symbian will all have important roles to play in the future of wireless devices. All of them have strong relationships in the wireless industry, and none of them is going away anytime soon.

Ah, the joy of interviews... the knowledge that whatever you say may well be condensed down to the point at which you will no longer sound like you know what you're talking about.


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