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The Top Brands

As my sons and I were driving back from Washington, DC the other day, we were talking about the concept of brands and which we thought were the most valuable. Here was our list of the top five:

  1. Coca-Cola
  2. McDonald's
  3. Disney
  4. Microsoft
  5. Sony
According to Business Week's latest survey of the world's 100 most valuable brands, the five most valuable are:
  1. Coca-Cola
  2. Microsoft
  3. IBM
  4. GE
  5. Intel
Disney is number 7; McDonald's number 9; Sony is all the way down at number 21.

The full list can be found here. It makes for interesting reading.

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