« The Wacky World of Japanese Ice Cream | Main | Digital Cameras or Camera Phones? »

Mossberg on Danger

The Wall Street Journal's Walt Mossberg has been tasting Danger's Hiptop device -- to be called the Sidekick by launch partner T-Mobile -- these last few months, and he pronounces the grape to be good:

The new T-Mobile Sidekick looks nothing like the other wireless hand-helds on the market, and costs far less -- $199 after a rebate, compared with $350 to $800 for BlackBerries, Treos, Pocket PCs and Nokia 9290s...

With consumers in mind, the monthly fee for the Sidekick will be just $39.99 for unlimited data usage over a high-speed, always-on GPRS network...

As an e-mail, Web and instant-messaging device, I found the Sidekick highly usable and effective, even addictive...

Its coolest feature is that the screen swings up to reveal an excellent keyboard that's roomier and better than the ones on the RIM BlackBerry or Handspring Treo devices...

The user interface is fresh and smart...

The screen isn't huge or in color, but it is backlit, and has very good resolution with small but crisp text and gray-scale display of pictures...

The best application on the Sidekick is e-mail. It can handle multiple standard Internet e-mail accounts...

E-mail is continually delivered over the fast GPRS network. You never have to make a call to fetch or send mail. The entire message gets delivered, including attachments...

The AOL instant-messaging module works beautifully, and in real time, and there's a separate module for sending short text messages to other phones on the T-Mobile network.

The Web browser is one of the best I've seen on a hand-held device.

Walt goes on to criticize the the Sidekick's phone functionality, synchronization features, and low-resolution digital camera, but ends up calling it a "true breakthrough."

Walt is the most influential product reviewer in the US high technology world today. How much is a great product review from him worth? Thinking about it from a marketing communications standpoint, if I was launching a consumer product, I would say at least $500,000. Maybe more. Maybe $1 million, depending on the product. Danger and T-Mobile must be celebrating right now.

Post a comment